Social media adoption among University Students: What is the role of gender, perceived usefulness and perceived ease of use

Dzandu, MD; Boateng, H; Agyemang, GF; Quansah, F

Social media adoption among University Students: What is the role of gender, perceived usefulness and perceived ease of use

Dzandu, MD Boateng, H

Agyemang, GF Quansah, F

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Publisher:: Inderscience
Publication Type:: Journal Article
Citation:: International Journal of Social Media and Interactive Learning Environments, 2016, 4 (2)
Issue Date:: 2016-07-27

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Field	Value	Language
dc.contributor.author	Dzandu, MD	en_US
dc.contributor.author	Boateng, H https://orcid.org/0000-0002-7949-5557	en_US
dc.contributor.author	Agyemang, GF	en_US
dc.contributor.author	Quansah, F	en_US
dc.date.issued	2016-07-27	en_US
dc.identifier.citation	International Journal of Social Media and Interactive Learning Environments, 2016, 4 (2)	en_US
dc.identifier.issn	2050-3954	en_US
dc.identifier.uri	http://hdl.handle.net/10453/90492
dc.description.abstract	Social media adoption has been phenomenal especially among the youth. This study seeks to examine the effect of perceived usefulness, perceived ease of use and gender on social media adoption. The survey research design was used in this study to provide a basis for the generalisation of the findings of this study. The respondents were mostly youth and were selected using convenience sampling technique. Data was analysed using multiple regression. The findings indicate that, perceived usefulness and perceived ease of use significantly predict social media adoption. However, there is no significant difference between males and females on adoption of social media. The implications of the results for the youth, teachers, technologist, marketers and developers of information systems have been put forward.	en_US
dc.publisher	Inderscience	en_US
dc.relation.ispartof	International Journal of Social Media and Interactive Learning Environments	en_US
dc.relation.isbasedon	10.1504/IJSMILE.2016.077584	en_US
dc.title	Social media adoption among University Students: What is the role of gender, perceived usefulness and perceived ease of use	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	4	en_US
utslib.for	0807 Library and Information Studies	en_US
utslib.for	1303 Specialist Studies in Education	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/IKM and Digital Studies Program
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	4	en_US

Abstract:

Social media adoption has been phenomenal especially among the youth. This study seeks to examine the effect of perceived usefulness, perceived ease of use and gender on social media adoption. The survey research design was used in this study to provide a basis for the generalisation of the findings of this study. The respondents were mostly youth and were selected using convenience sampling technique. Data was analysed using multiple regression. The findings indicate that, perceived usefulness and perceived ease of use significantly predict social media adoption. However, there is no significant difference between males and females on adoption of social media. The implications of the results for the youth, teachers, technologist, marketers and developers of information systems have been put forward.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/90492