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Browsing byAuthorGebhardt, S
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Showing results 1 to 1 of 1
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2002-01
The relative effectiveness of special events as a promotional tool: a case study of a European automobile distributor's events strategy
McDonnell, IG
;
Gebhardt, S
;
Jago, L
;
Deery, M
;
Harris, R
;
Hede, AM
;
Allen, J