Browsing byAuthorLafferty, BA
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2010-07-01 | Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorships | Carrillat, FA; Harris, EG; Lafferty, BA |
Issue Date | Title | Author(s) |
---|---|---|
2010-07-01 | Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorships | Carrillat, FA; Harris, EG; Lafferty, BA |