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Showing results 2 to 3 of 3
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Issue Date
Title
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2010-02
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Fischer, M
;
Albers, S
2011-07-01
Practice prize winner: Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, M
;
Albers, S
;
Wagner, N
;
Frie, M