Browsing byAuthorCarrillat, FA

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Showing results 11 to 29 of 29< previous 
Issue DateTitleAuthor(s)
2013-03-25For better, for worse? What to do when celebrity endorsements go badCarrillat, FA; d'Astous, A; Lazure, J
2010-07-01Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorshipsCarrillat, FA; Harris, EG; Lafferty, BA
2014-01-01Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct CompetitorsCarrillat, FA; d'Astous, A; Christianis, H
2015-09-22How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activationCarrillat, FA; D'Astous, A; Couture, MPC
2018-12-01Interference effects in competitive sponsorship clutterBoeuf, B; Carrillat, FA; d’Astous, A
2022-01-01Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s positionO’Rourke, AM; Carrillat, FA; Wang, PZ
2020Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigationd’Astous, A; Carrillat, FA; Przybysz, A
2016-01-01Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorshipCarrillat, FA; D’Astous, A
2014-01-01Leveraging social media to enhance recruitment effectiveness: A facebook experimentCarrillat, FA; d’Astous, A; Grégoire, EM
2015-01-01On ‘being there’ a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiencesCarrillat, FA; D’Astous, A; Bellavance, F; Eid, F
2014-01-01Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandalCarrillat, FA; d'Astous, A
2013-11-01The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North AmericaCarrillat, FA; d'Astous, A; Davoine, V
2012-03-01The sponsorship-advertising interface: Is less better for sponsors?Carrillat, FA; d'Astous, A
2022-01-01The Influence of Social Norms on Consumer Behavior: A Meta-AnalysisMelnyk, V; Carrillat, FA; Melnyk, V
2019-07-01Uncovering institutional orientation as a new strategic orientation in industrial marketingChaney, D; Carrillat, FA; Zouari, A
2014-01-01Weapons of mass intrusion: The leveraging of ambush marketing strategiesCarrillat, FA; Colbert, F; Feigné, M
2014-09-01When motivation is against debtors' best interest: The illusion of goal progress in credit card debt repaymentBesharat, A; Carrillat, FA; Ladik, DM
2011-09-01When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumersCarrillat, FA; Ladik, DM; Legoux, R
2016-05-09Which sport sponsorships most impact sponsor CSR image?Plewa, C; Carrillat, FA; Mazodier, M; Quester, PG