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Browsing byAuthorCarrillat, FA
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Showing results 11 to 29 of 29
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Issue Date
Title
Author(s)
2013-03-25
For better, for worse? What to do when celebrity endorsements go bad
Carrillat, FA
;
d'Astous, A
;
Lazure, J
2010-07-01
Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorships
Carrillat, FA
;
Harris, EG
;
Lafferty, BA
2014-01-01
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Carrillat, FA
;
d'Astous, A
;
Christianis, H
2015-09-22
How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activation
Carrillat, FA
;
D'Astous, A
;
Couture, MPC
2018-12-01
Interference effects in competitive sponsorship clutter
Boeuf, B
;
Carrillat, FA
;
d’Astous, A
2022-01-01
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position
O’Rourke, AM
;
Carrillat, FA
;
Wang, PZ
2020
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
d’Astous, A
;
Carrillat, FA
;
Przybysz, A
2016-01-01
Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorship
Carrillat, FA
;
D’Astous, A
2014-01-01
Leveraging social media to enhance recruitment effectiveness: A facebook experiment
Carrillat, FA
;
d’Astous, A
;
Grégoire, EM
2015-01-01
On ‘being there’ a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, FA
;
D’Astous, A
;
Bellavance, F
;
Eid, F
2014-01-01
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, FA
;
d'Astous, A
2013-11-01
The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
Carrillat, FA
;
d'Astous, A
;
Davoine, V
2012-03-01
The sponsorship-advertising interface: Is less better for sponsors?
Carrillat, FA
;
d'Astous, A
2022-01-01
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
Melnyk, V
;
Carrillat, FA
;
Melnyk, V
2019-07-01
Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, D
;
Carrillat, FA
;
Zouari, A
2014-01-01
Weapons of mass intrusion: The leveraging of ambush marketing strategies
Carrillat, FA
;
Colbert, F
;
Feigné, M
2014-09-01
When motivation is against debtors' best interest: The illusion of goal progress in credit card debt repayment
Besharat, A
;
Carrillat, FA
;
Ladik, DM
2011-09-01
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
Carrillat, FA
;
Ladik, DM
;
Legoux, R
2016-05-09
Which sport sponsorships most impact sponsor CSR image?
Plewa, C
;
Carrillat, FA
;
Mazodier, M
;
Quester, PG