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Browsing byAuthorCurrim, I
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Showing results 3 to 6 of 6
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Issue Date
Title
Author(s)
2022-03-07
National Customer Orientation: A Framework, Propositions, and Agenda for Future Research
Mintz, O
;
Currim, I
;
Deshpandé, R
2023-01-01
National customer orientation: an empirical test across 112 countries
Mintz, O
;
Currim, I
;
Deshpande, R
2021-06-01
The Right Metrics for Marketing-Mix Decisions
Mintz, O
;
Gilbride, T
;
Currim, I
;
Lenk, P
2020-06-16
Your Customers Have Changed. Here's How to Engage Them Again
Deshpandé, R
;
Mintz, O
;
Currim, I