Browsing by Author Deans, K

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Showing results 8 to 16 of 16< previous 
Issue DateTitleAuthor(s)
Jan-2007Employee-Based Brand Equity: Antecedents and ConsequencesSupornpraditchai, T; Miller, K; Lings, IN; Jonmundsson, JB; Thyne, M; Deans, K; Gnoth, J
Jan-2007The importance of trust in relationship marketing and the impact of self services technologiesJohns, R; Perrott, B; Thyne, M; Deans, K; Gnoth, J
Jan-2007Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD RecordersWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
Jan-2007Museum Visitors Care about Everything! Using Best-Worst Scaling for Strategic FocusBurke, PF; Burton, C; Wise, C; Louviere, JJ; Huybers, T; Thyne, M; Deans, K; Gnoth, J
Jan-2007Relational Orientation versus Firm Orientation: Want versus ShouldNewman, AL; Lings, IN; Gudergan, S; Noguti, V; Thyne, M; Deans, K; Gnoth, J
Jan-2007Saving fun for a boring futureNoguti, V; Onay, S; Thyne, M; Deans, K; Gnoth, J
Jan-2007Schwartz Values Clusters and Tourists' ActivitiesLee, J; Soutar, G; Daly, T; Kelley, JB; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
Jan-2007Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation ModellingWang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
Jan-2007The Young and the Reckless: Message (In)Effectiveness about the Physical Consequences of Motor-Vehicle Accidents for Young Inexperienced DriversBurke, PF; Greenacre, LM; Thyne, M; Deans, K; Gnoth, J