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Browsing byAuthorErdem, T
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Issue Date
Title
Author(s)
2008-06-01
The impact of advertising on consumer price sensitivity in experience goods markets
Erdem, T
;
Keane, MP
;
Sun, B
2002-01
The impact of brand credibility on consumer price sensitivity
Erdem, T
;
Swait, JRJD
;
Louviere, JJ
2005-01
Learning About Computers: An Analysis of Information Search and Technology Choice
Erdem, T
;
Keane, M
;
Oncu, S
;
Strebel, J
2009-01
The price consideration model of brand choice
Ching, A
;
Erdem, T
;
Keane, M
2005-01
Theory-driven Choice Models
Erdem, T
;
Srinivasan, K
;
Amaldoss, W
;
Bajari, P
;
Che, H
;
Ho, T
;
Hutchinson, WG
;
Katz, M
;
Keane, M
;
Meyer, RJ
;
Reiss, P
2009-01
Utility-Based Models of Brand Equity
Swait, JRJD
;
Erdem, T
;
Ahluwalia, R
;
Houston, M
;
Loken, B