OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing byAuthorFam, KS

Showing results 8 to 18 of 18< previous

Issue Date	Title	Author(s)
2008-01	Controversial Product Advertising in China: Perceptions of Three Generational Cohorts	Fam, KS; Waller, DS; Ong, F; Yang, Z
2006-01-23	Identifying likeable attributes: A qualitative study of television advertisements in Asia	Fam, KS; Waller, DS
2004-01	The influence of religion on attitudes towards the advertising of controversial products	Fam, KS; Waller, DS; Erdogan, BZ
2002-01	Islamic faith and attitudes towards the advertising of controversial products	Fam, KS; Waller, DS; Erdogan, BZ; Shaw, R; Adam, S; McDonald, H
2002-01	Offence to the advertising of controversial products: a study of gender attitudes in China and Malaysia	Waller, DS; Fam, KS
2001-01	Offence to the Advertising of Gender-Related Products in China and Malaysia	Waller, DS; Fam, KS; Chetty, S; Collins, B
2008-01-01	Perceptions of offensive advertising elements: A China–U.S. comparison	Waller, DS; Christy, TP; Fam, KS
2007-01	Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China	Fam, KS; Waller, DS; Yang, Z; Heath, R; Neijens, P; Smit, E
2011-10-01	Reducing offensiveness of STD prevention advertisements in China	Waller, DS; Fam, KS
2006-01	Reducing social advertising offensiveness: a study of STD prevention in China	Fam, KS; Waller, DS; Fry, ML
2022-11-15	Sales promotion: The role of equity sensitivity	Fam, KS; Richard, J; McNeill, L; Waller, D; Zhang, H

Showing results 8 to 18 of 18< previous