Browsing by Author Lilien, GL

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Showing results 1 to 14 of 14
Issue DateTitleAuthor(s)
1-Sep-2016The B2B Knowledge GapLilien, GL
1-Jul-2011Bridging the academic-practitioner divide in marketing decision modelsLilien, GL
1-Jan-2012Business-to-business marketing: Looking back, looking forwardGrewal, R; Lilien, GL
1-May-2014Cross-selling performance in complex selling contexts: An examination of supervisory- and compensation-based controlsSchmitz, C; Lee, YC; Lilien, GL
1-Jan-2018Design orientation and new product performanceSrinivasan, R; Lilien, GL
1-Jan-2014Do Retailers Benefit from Deploying Customer Analytics?Germann, F; Lilien, GL; Fiedler, L; Kraus, M
1-Jan-2013Effective marketing science applications: Insights from the ISMS-MSI practice prize finalist papers and projectsLilien, GL; Roberts, JH; Shankar, V
1-Jan-2013Framing the university ranking game: Actors, motivations, and actionsDearden, JA; Grewal, R; Lilien, GL
1-Jun-2013Performance implications of deploying marketing analyticsGermann, F; Lilien, GL; Rangaswamy, A
1-Jan-2013The sales lead black hole: On sales reps' follow-up of marketing leadsSabnis, G; Chatterjee, SC; Grewal, R; Lilien, GL
1-May-2011Should firms spend more on research and development and advertising during recessions?Srinivasan, R; Lilien, GL; Sridhar, S
1-Mar-2014Supplier-selected referralsHada, M; Grewal, R; Lilien, GL
1-Jan-2012The total product design concept and an application to the auto marketSrinivasan, R; Lilien, GL; Rangaswamy, A; Pingitore, GM; Seldin, D
1-Jan-2012Trade shows in the business marketing communications mixGopalakrishna, S; Lilien, GL