Browsing by Author Lilien, GL

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Showing results 9 to 14 of 14< previous

Issue Date	Title	Author(s)
1-Jun-2013	Performance implications of deploying marketing analytics	Germann, F; Lilien, GL; Rangaswamy, A
1-Jan-2013	The sales lead black hole: On sales reps' follow-up of marketing leads	Sabnis, G; Chatterjee, SC; Grewal, R; Lilien, GL
1-May-2011	Should firms spend more on research and development and advertising during recessions?	Srinivasan, R; Lilien, GL; Sridhar, S
1-Mar-2014	Supplier-selected referrals	Hada, M; Grewal, R; Lilien, GL
1-Jan-2012	The total product design concept and an application to the auto market	Srinivasan, R; Lilien, GL; Rangaswamy, A; Pingitore, GM; Seldin, D
1-Jan-2012	Trade shows in the business marketing communications mix	Gopalakrishna, S; Lilien, GL

Showing results 9 to 14 of 14< previous