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Browsing byAuthorLilien, GL
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Showing results 10 to 16 of 16
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Issue Date
Title
Author(s)
2013-01-01
The sales lead black hole: On sales reps' follow-up of marketing leads
Sabnis, G
;
Chatterjee, SC
;
Grewal, R
;
Lilien, GL
2011-05-01
Should firms spend more on research and development and advertising during recessions?
Srinivasan, R
;
Lilien, GL
;
Sridhar, S
2019-08-01
Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
Dearden, JA
;
Grewal, R
;
Lilien, GL
2014-03-01
Supplier-selected referrals
Hada, M
;
Grewal, R
;
Lilien, GL
2012-01-01
The total product design concept and an application to the auto market
Srinivasan, R
;
Lilien, GL
;
Rangaswamy, A
;
Pingitore, GM
;
Seldin, D
2012-01-01
Trade shows in the business marketing communications mix
Gopalakrishna, S
;
Lilien, GL
2019-01-01
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
Gupta, A
;
Kumar, A
;
Grewal, R
;
Lilien, GL