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Showing results 8 to 27 of 29
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Issue Date
Title
Author(s)
2012-01
The effectiveness of communication between marketing managers and sales managers during NPD projects
Massey, GR
;
anon
2011-01
The effects non-coercive influence tactic use in marketing manager/sales manager working relationships during NPD
Massey, GR
;
MacCarthy, M
;
Sanders, D
2006-01
The effects of influence tactics, manifest influence, and interpersonal trust on working relationships between marketing managers and sales managers
Massey, GR
;
Dawes, PL
;
Ogunmokun, G
;
Gabbay, R
;
Rose, J
2005-01
The effects of organisational structure, interpersonal trust and communication during new product development projects
Kyriazis, E
;
Massey, GR
;
Purchase, S
2007-01
The Effects of Power and Dependence Asymmetry on Marketing/Sales Working Relationships
Massey, GR
;
Dawes, PL
;
Thyne, M
;
Deans, KR
;
Gnoth, J
2009-01
The effects of power, influence, and interdependence on the effectiveness of marketing manager/sales manager working relationships
Massey, GR
;
Tojib, D
2010-01
An empirical test of the information processing and socio-political perspectives in new product development projects
Massey, GR
;
Kyriazis, E
;
Ballantine, P
;
Finsterwalder, J
2008-02-15
An extended model of the antecedents and consequences of consumer satisfaction for hospitality services
Ekinci, Y
;
Dawes, PL
;
Massey, GR
2003-01
Functional conflict and the effectiveness of marketing manager/sales manager working relationships
Massey, GR
;
Dawes, PL
;
Kennedy, R
2011-10-01
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Le Meunier-FitzHugh, K
;
Massey, GR
;
Piercy, NF
2007-01
The Impact of Communication Behaviours on New Product Development Speed and Organisational Learning
Rama, D
;
Massey, GR
2007-01
The Impact of Communication Quality and Frequency on Organisational Learning during New Product Development
Rama, D
;
Massey, GR
;
Thyne, M
;
Deans, KR
;
Gnoth, J
2011-05-02
The Importance of Effective Working Relationships Between Sales and Marketing
Le Meunier-FitzHugh, K
;
Massey, GR
2019-09-02
Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms
Le Meunier-Fitzhugh, K
;
Massey, GR
2007-01-01
Interpersonal trust between marketing and R&D during new product development projects
Massey, GR
;
Kyriazis, E
2004-01
Managing effectiveness in working relationships between marketing managers and sales managers: contextual, structural and process effects.
Massey, GR
;
Dawes, PL
;
Wiley, J
;
Thirkell, P
2013-01
Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent
Massey, GR
;
Waller, DS
;
Wang, PZ
;
Lanasier, EV
2007-09-14
Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationships
Massey, GR
;
Dawes, PL
2006-01
Politics and collaboration during NPD projects
Kyriazis, E
;
Massey, GR
;
Ali, Y
;
van Dessel, M
2014-12-01
The Role of Coercive and Non-coercive Influence Tactics in Sales Manager/Marketing Manager Working Relationships
Massey, GR
;
Rundle-Thiele, S
;
Kubacki, K
;
Arli, D
