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Browsing byAuthorMassey, GR

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Issue DateTitleAuthor(s)
2003-01Functional conflict and the effectiveness of marketing manager/sales manager working relationshipsMassey, GR; Dawes, PL; Kennedy, R
2011-10-01The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketingLe Meunier-FitzHugh, K; Massey, GR; Piercy, NF
2007-01The Impact of Communication Behaviours on New Product Development Speed and Organisational LearningRama, D; Massey, GR
2007-01The Impact of Communication Quality and Frequency on Organisational Learning during New Product DevelopmentRama, D; Massey, GR; Thyne, M; Deans, KR; Gnoth, J
2011-05-02The Importance of Effective Working Relationships Between Sales and MarketingLe Meunier-FitzHugh, K; Massey, GR
2019-09-02Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanismsLe Meunier-Fitzhugh, K; Massey, GR
2007-01-01Interpersonal trust between marketing and R&amp;D during new product development projectsMassey, GR; Kyriazis, E
2004-01Managing effectiveness in working relationships between marketing managers and sales managers: contextual, structural and process effects.Massey, GR; Dawes, PL; Wiley, J; Thirkell, P
2013-01Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
2007-09-14Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationshipsMassey, GR; Dawes, PL
2006-01Politics and collaboration during NPD projectsKyriazis, E; Massey, GR; Ali, Y; van Dessel, M
2014-12-01The Role of Coercive and Non-coercive Influence Tactics in Sales Manager/Marketing Manager Working RelationshipsMassey, GR; Rundle-Thiele, S; Kubacki, K; Arli, D
2011-01A study of personal beliefs of advertising and attitudes towards advertisements: Pollay and Mittal (1993) revisitedWaller, DS; Massey, GR; Henderson, A
2006-09-25A study of relationship effectiveness between marketing and sales managers in business marketsDawes, PL; Massey, GR
Showing results 16 to 29 of 29< previous