OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing byAuthorMintz, O

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Issue Date	Title	Author(s)
2019-01-01	Managerial metric use in marketing decisions across 16 countries: A cultural perspective	Mintz, O; Currim, IS; Steenkamp, JBEM; de Jong, M
2023-06-03	Marketing on the Metaverse Research Opportunities and Challenges	Lu, S; Mintz, O
2016-12-01	A Model for Inferring Market Preferences from Online Retail Product Information Matrices	Gilbride, TJ; Currim, IS; Mintz, O; Siddarth, S
2022-03-07	National Customer Orientation: A Framework, Propositions, and Agenda for Future Research	Mintz, O; Currim, I; Deshpandé, R
2023-01-01	National customer orientation: an empirical test across 112 countries	Mintz, O; Currim, I; Deshpande, R
2022-07-12	Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before	Mintz, O
2021-08-13	The marketing strategy Australia’s vaccine campaign needs right now	Mintz, O
2022-01-10	The Post-Pandemic Business Playbook Customer-Centric Solutions to Help Your Firm Grow	Mintz, O
2021-06-01	The Right Metrics for Marketing-Mix Decisions	Mintz, O; Gilbride, T; Currim, I; Lenk, P
2013-01-01	What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities	Mintz, O; Currim, IS
2021-05-26	What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance	Healey, J; Mintz, O
2015-01-01	When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance	Mintz, O; Currim, IS
2020-06-16	Your Customers Have Changed. Here's How to Engage Them Again	Deshpandé, R; Mintz, O; Currim, I

Showing results 13 to 25 of 25< previous