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Browsing byAuthorMintz, O
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Showing results 22 to 25 of 25
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Issue Date
Title
Author(s)
2013-01-01
What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities
Mintz, O
;
Currim, IS
2021-05-26
What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance
Healey, J
;
Mintz, O
2015-01-01
When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, O
;
Currim, IS
2020-06-16
Your Customers Have Changed. Here's How to Engage Them Again
Deshpandé, R
;
Mintz, O
;
Currim, I