1. OPUS at UTS

Browsing byAuthorPurchase, S

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Issue DateTitleAuthor(s)
2005-01How does product congruency moderate the role of identification in purchase intent?De Souza, D; Owen, KM; Lings, IN; Purchase, S
2005-01The impact of internal and external market orientations on firm performanceLings, IN; Greenley, GE; Purchase, S
2005-01Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-makingPattinson, HM; Purchase, S
2005-01Marketing dynamics in the Australian private hospital industryPerrott, B; Hughes, RN; Purchase, S
2005-01Marketing strategy and business performance: The case of small firms in ChinaTang, Y; Wang, PZ; Zhang, Y; Purchase, S
2005-01National culture, materialism and consumption behaviourDelaney, JA; Burke, PF; Gudergan, S; Purchase, S
2005-01New horses for old courses - questioning the limitations of sustainable tourism to supply-driven measures and the nature-based contextCrouch, GI; Devinney, TM; Dolnicar, S; Huybers, T; Louviere, JJ; Oppewal, H; Purchase, S
2005-01Seeking simplicity in complexity: profiling consumers who prefer easy-to-use products in the DVD recorder marketBurke, PF; Purchase, S
2005-01A social capital perspective on customer club performance: empirical insightsCox, DJ; Gudergan, S; Lings, IN; Purchase, S
2005-01Social psychological underpinnings of the satisfaction mirrorEllis, R; Gudergan, S; Johnson, L; Purchase, S
2005-01Study of contrasts: reflections on teaching, learning and training in the realm of qualitative research methodsYoung, LC; Freeman, LM; Purchase, S
2005-01Tourism discretionary spending choice behaviourCrouch, GI; Devinney, TM; Dolnicar, S; Huybers, T; Louviere, JJ; Oppewal, H; Purchase, S
2007-01Towards an Empirically Based Taxonomy of Buyer-Seller Relations in Business Markets: Cluster Analysis of the IRRP data baseWilkinson, I; Wong, C; Young, LC; Batt, P; Purchase, S
2007-01Trust in International Trading Relationships: Insights from Business-to-Business Relationships in IndiaSharma, N; Young, LC; Batt, P; Purchase, S
Showing results 7 to 20 of 20< previous