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Showing results 9 to 20 of 20
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Issue Date
Title
Author(s)
2005-01
Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-making
Pattinson, HM
;
Purchase, S
2005-01
Marketing dynamics in the Australian private hospital industry
Perrott, B
;
Hughes, RN
;
Purchase, S
2005-01
Marketing strategy and business performance: The case of small firms in China
Tang, Y
;
Wang, PZ
;
Zhang, Y
;
Purchase, S
2005-01
National culture, materialism and consumption behaviour
Delaney, JA
;
Burke, PF
;
Gudergan, S
;
Purchase, S
2005-01
New horses for old courses - questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context
Crouch, GI
;
Devinney, TM
;
Dolnicar, S
;
Huybers, T
;
Louviere, JJ
;
Oppewal, H
;
Purchase, S
2005-01
Seeking simplicity in complexity: profiling consumers who prefer easy-to-use products in the DVD recorder market
Burke, PF
;
Purchase, S
2005-01
A social capital perspective on customer club performance: empirical insights
Cox, DJ
;
Gudergan, S
;
Lings, IN
;
Purchase, S
2005-01
Social psychological underpinnings of the satisfaction mirror
Ellis, R
;
Gudergan, S
;
Johnson, L
;
Purchase, S
2005-01
Study of contrasts: reflections on teaching, learning and training in the realm of qualitative research methods
Young, LC
;
Freeman, LM
;
Purchase, S
2005-01
Tourism discretionary spending choice behaviour
Crouch, GI
;
Devinney, TM
;
Dolnicar, S
;
Huybers, T
;
Louviere, JJ
;
Oppewal, H
;
Purchase, S
2007-01
Towards an Empirically Based Taxonomy of Buyer-Seller Relations in Business Markets: Cluster Analysis of the IRRP data base
Wilkinson, I
;
Wong, C
;
Young, LC
;
Batt, P
;
Purchase, S
2007-01
Trust in International Trading Relationships: Insights from Business-to-Business Relationships in India
Sharma, N
;
Young, LC
;
Batt, P
;
Purchase, S