1. OPUS at UTS

Browsing byAuthorSarstedt, M

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Issue DateTitleAuthor(s)
2009-01PLS path modeling in marketing and genetic algorithm segmentationRingle, C; Schlittgen, R; Sarstedt, M; Tojib, D
2011-01PlS-SEM: Indeed A Silver BulletHair, J; Ringle, C; Sarstedt, M
2010-01Response-based segmentation using finite mixture partial least squaresRingle, C; Sarstedt, M; Mooi, EA
2009-01Satisfaction with services: An impact-performance analysis for soccer-fan satisfaction judgementsSarstedt, M; Schwaiger, M; Ringle, C; Gudergan, S; Tojib, D
2010-01Treating unobserved heterogeneity in PLS path modelling: A comparison of FIMIX-PLS with different data analysis strategiesSarstedt, M; Ringle, C
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