Browsing byAuthorSinha, A

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Showing results 17 to 27 of 27< previous 
Issue DateTitleAuthor(s)
2000Measuring Customer Based Brand Equity: A New Survey Based Methodology using Hierarchical Bayesian MethodologySinha, A; Leszcsyc, P
2016-04-01A meta-analysis of extremeness aversionNeumann, N; Böckenholt, U; Sinha, A
2011-03Practical pricing: Translating pricing theory into sustainable profit improvementSinha, A
2022-05-01Re-imagining Marketing Scholarship in the era of the UN Sustainable Development GoalsVoola, R; Carlson, J; Azmat, F; Viet Ngo, L; Porter, K; Sinha, A
2012-05-01Retail revenue optimization: The past, the present and the futureSinha, A; Sahgal, A
2012-05-01Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firmsMalik, A; Sinha, A; Blumenfeld, S
2019-10-07Signaling effects and the role of culture: movies in international auxiliary channelsSinha, A; Gu, H; Kim, N; Emile, R
-The effect of marketing department power on investor responses to announcements of AI-embedded new product innovationsPadigar, M; Pupovac, L; Sinha, A; Srivastava, R
2016-02-01Toward a theory of marketing law transgressionsGazley, A; Sinha, A; Rod, M
2011-08-01Understanding preferences for motion picturesGazley, A; Clark, G; Sinha, A
2016-07-01When it pays to wait: Optimizing release timing decisions for secondary channels in the film industryAhmed, S; Sinha, A