Browsing byAuthorSwait, JRJD
Showing results 9 to 10 of 10< previous
Issue Date | Title | Author(s) |
---|---|---|
2002-01 | The impact of brand credibility on consumer price sensitivity | Erdem, T; Swait, JRJD; Louviere, JJ |
2009-01 | Utility-Based Models of Brand Equity | Swait, JRJD; Erdem, T; Ahluwalia, R; Houston, M; Loken, B |