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Browsing byAuthorThirkell, P
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Showing results 12 to 21 of 21
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Issue Date
Title
Author(s)
2004-01
How inconsistency in choice behaviour affects the magnitude of parameter estimates obtained in discrete choice models
Pihlens, D
;
Louviere, JJ
;
Wiley, J
;
Thirkell, P
2004-01
The impact of consumer ethnocentrism and cultural sensitivity on the intention to buy local products by Vietnamese consumers.
Nguyen, DT
;
Nguyen, TT
;
Barrett, NJ
;
Wiley, J
;
Thirkell, P
2004-01
The impact of service orientation on relationship quality and future intentions
Beatson, A
;
Lings, IN
;
Wiley, J
;
Thirkell, P
2004-01
The impact of varying amounts of more and less salient product information upon consumer willingness to pay.
Wise, C
;
Louviere, JJ
;
Wiley, J
;
Thirkell, P
2004-01
Information utilization, marketing planning, and marketing performance: a study of New Zealand manufacturers.
Souchon, AL
;
Cadogan, J
;
Procter, D
;
Lings, IN
;
Wiley, J
;
Thirkell, P
2004-01
Managing effectiveness in working relationships between marketing managers and sales managers: contextual, structural and process effects.
Massey, GR
;
Dawes, PL
;
Wiley, J
;
Thirkell, P
2004-01
Negotiation style measurement scale development and testing.
Gudergan, S
;
Mathies, C
;
Kyngdon, A
;
Kozicki, S
;
Wiley, J
;
Thirkell, P
2004-01
Online service evaluation and behavioural intentions
Hackman, D
;
Gudergan, S
;
Wang, PZ
;
Daniel, K
;
Wiley, J
;
Thirkell, P
2004-01
Technology trust and the impact on business to business relationships: a literature review
Hughes, RN
;
Perrott, B
;
Wiley, J
;
Thirkell, P
2004-01
To include or exclude attributes in choice experiments: a systematic investigation of the empirical consequences
Louviere, JJ
;
Islam, T
;
Wiley, J
;
Thirkell, P