Browsing byAuthorVölckner, F
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2010-01 | The impact of brand extension success drivers on brand extension price premiums | Sattler, H; Völckner, F; Riediger, C; Ringle, C |
Issue Date | Title | Author(s) |
---|---|---|
2010-01 | The impact of brand extension success drivers on brand extension price premiums | Sattler, H; Völckner, F; Riediger, C; Ringle, C |