Showing results 19 to 38 of 86
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| Issue Date | Title | Author(s) |
| 2015-01-01 | Best–worst scaling: A new method for advertisement evaluation | Massey, GR; Wang, PZ; Waller, DS; Lanasier, EV |
| 2008-01 | Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N |
| 2012-03-01 | Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages | Kerr, G; Mortimera, K; Dickinson, S; Waller, DS |
| 2023-01-01 | Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries | Fam, K-S; Waller, DS; Grohs, R |
| 2005-09-01 | Chinese negotiation practice: A perspective from New Zealand exporters | Stark, A; Fam, K; Waller, DS; Tian, Z |
| 2005-01 | Comparing choice models across decision states: some preliminary results | Morrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S |
| 2014-01 | Comparing communication strategies to promote natural resource management programs to landholders | Morrison, MD; McCulloch, R; Greig, J; Read, D; Waller, DS; anon |
| 2004-01 | A conceptual model of consumer decision states using information acceleration. | Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P |
| 2006-01 | Consumer characteristics and decision states: a study of new product purchase intention | Wang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M |
| 2007-01 | Consumer Offense Towards the Advertising of Some Gender-Related Products | Waller, DS |
| 2008-01 | Controversial Product Advertising in China: Perceptions of Three Generational Cohorts | Fam, KS; Waller, DS; Ong, F; Yang, Z |
| 2009-01-01 | Corporate social responsibility (CSR) disclosure of advertising agencies: An exploratory analysis of six holding companies annual reports | Waller, DS; Lanis, R |
| 2007-01 | Corporate Social Responsibility Disclosure: An Exploratory Study of the Top 10 Media Organisations | Waller, DS; Lanis, R; Thyne, M; Deans, K; Gnoth, J |
| 2009-01 | CSR disclosure: An exploratory study of the leading media organizations | Waller, DS; Lanis, R; Kamins, M; Martin, IM |
| 2004-01 | Decision states and information acceleration | Rungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P |
| 2004-01 | Decision states for purchasing a DVD player: a preliminary study | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P |
| 2004-01-01 | Developing an account-management lifecycle for advertising agency-client relationships | Waller, DS |
| 2010-12-01 | Does doing good do good? How pro bono work may benefit advertising agencies | Waller, DS |
| 2013-01-01 | Does ownership type matter for innovation? Evidence from China | Jiang, L; Waller, DS; Cai, S |
| 2014-12-01 | Does the Use of Facebook Lead to Purchases? | Waller, DS; Noguti, V; Singh, S; Rundle-Thiele, S; Kubacki, K; Arli, D |
