Showing results 1 to 20 of 36
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| Issue Date | Title | Author(s) |
| Jan-2003 | Archetypal analysis: a new way to segment markets based on extreme individuals | Li, S; Wang, PZ; Louviere, JJ; Carson, R; Kennedy, R |
| 1-Dec-2014 | Assessing Best-Worst Scaling in Consumer Value Research | Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D |
| Jan-2003 | Assessing consumer vanity in Australia and China | Wang, PZ; Kennedy, R |
| 1-Jan-2004 | Assessing motivations for sports volunteerism | Wang, PZ; Kahn, BE; Luce, MF |
| Jan-2011 | Assessing the Acquiescence Bias of Online Research Data | Wang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D |
| 1-Feb-2012 | Assessing the validity of brand equity constructs | Menictas, C; Wang, PZ; Louviere, JJ |
| Jan-2010 | Assessing the validity of brand equity constructs: A comparison of two approaches | Menictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J |
| 1-Jan-2017 | Assessing two consumer behavioural intention models in a service environment | Parvin, S; Wang, PZ; Uddin, J |
| 1-Jan-2015 | Best–worst scaling: A new method for advertisement evaluation | Massey, GR; Wang, PZ; Waller, DS; Lanasier, EV |
| Jan-2008 | Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N |
| Jan-2005 | Comparing choice models across decision states: some preliminary results | Morrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S |
| 1-Dec-2007 | Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices | Wang, PZ; Menictas, C; Louviere, JJ |
| Jan-2004 | A conceptual model of consumer decision states using information acceleration. | Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P |
| 1-Jan-2019 | Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specification | Massey, GR; Wang, PZ; Kyngdon, AS |
| Jan-2006 | Consumer characteristics and decision states: a study of new product purchase intention | Wang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M |
| Jan-2004 | Decision states and information acceleration | Rungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P |
| Jan-2004 | Decision states for purchasing a DVD player: a preliminary study | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P |
| Jan-2010 | Detecting attribute by covariate interactions in discrete choice model | Kwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J |
| 1-Jan-2013 | The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices | Mathies, C; Gudergan, SP; Wang, PZ |
| Jan-2006 | Forms of market orientation and business performance in China | Tang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M |
