Showing results 9 to 28 of 37
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| Issue Date | Title | Author(s) |
| 2015-01-01 | Best–worst scaling: A new method for advertisement evaluation | Massey, GR; Wang, PZ; Waller, DS; Lanasier, EV |
| 2008-01 | Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N |
| 2005-01 | Comparing choice models across decision states: some preliminary results | Morrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S |
| 2007-12-01 | Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices | Wang, PZ; Menictas, C; Louviere, JJ |
| 2004-01 | A conceptual model of consumer decision states using information acceleration. | Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P |
| 2019-01-01 | Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specification | Massey, GR; Wang, PZ; Kyngdon, AS |
| 2006-01 | Consumer characteristics and decision states: a study of new product purchase intention | Wang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M |
| 2004-01 | Decision states and information acceleration | Rungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P |
| 2004-01 | Decision states for purchasing a DVD player: a preliminary study | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P |
| 2010-01 | Detecting attribute by covariate interactions in discrete choice model | Kwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J |
| 2013-01-01 | The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices | Mathies, C; Gudergan, SP; Wang, PZ |
| 2006-01 | Forms of market orientation and business performance in China | Tang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M |
| 2009-01 | How preferences change after receiving new product information in an experimental choice task | Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D |
| 2007-01 | Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J |
| 2005-01 | An integrative framework for measuring the extent to which organizational variables influence the success of process improvement programmes | Lok, P; Hung, R; Walsh, P; Wang, PZ; Crawford, JD |
| 2022-01-01 | Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position | O’Rourke, AM; Carrillat, FA; Wang, PZ |
| 2005-01 | Marketing strategy and business performance: The case of small firms in China | Tang, Y; Wang, PZ; Zhang, Y; Purchase, S |
| 2013-01 | Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent | Massey, GR; Waller, DS; Wang, PZ; Lanasier, EV |
| 2006-08-01 | Measuring consumer vanity: A cross-cultural validation | Wang, PZ; Waller, DS |
| 2008-01 | Media Choice for Information Search to Purchase a New Technology | Waller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J |
