Browsing by Author Wang, PZ

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Issue DateTitleAuthor(s)
1-Jan-2015Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
Jan-2008Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
Jan-2005Comparing choice models across decision states: some preliminary resultsMorrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S
1-Dec-2007Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand ChoicesWang, PZ; Menictas, C; Louviere, JJ
Jan-2004A conceptual model of consumer decision states using information acceleration.Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
Jan-2006Consumer characteristics and decision states: a study of new product purchase intentionWang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M
Jan-2004Decision states and information accelerationRungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P
Jan-2004Decision states for purchasing a DVD player: a preliminary studyWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
Jan-2010Detecting attribute by covariate interactions in discrete choice modelKwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
1-Jul-2013The Effects of Customer-Centric Marketing and Revenue Management on Travelers' ChoicesMathies, C; Gudergan, SP; Wang, PZ
Jan-2006Forms of market orientation and business performance in ChinaTang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M
Jan-2009How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
Jan-2007Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD RecordersWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
Jan-2005An integrative framework for measuring the extent to which organizational variables influence the success of process improvement programmesLok, P; Hung, R; Walsh, P; Wang, PZ; Crawford, JD
Jan-2007Marketing and Business Performance of Construction SMEs in ChinaTang, Y; Wang, PZ; Zhang, Y
Jan-2005Marketing strategy and business performance: The case of small firms in ChinaTang, Y; Wang, PZ; Zhang, Y; Purchase, S
Jan-2013Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
1-Aug-2006Measuring consumer vanity: A cross-cultural validationWang, PZ; Waller, DS
Jan-2008Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
Jan-2011The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O