Showing results 19 to 37 of 37
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| Issue Date | Title | Author(s) |
| 2013-01-01 | The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices | Mathies, C; Gudergan, SP; Wang, PZ |
| 2006-01 | Forms of market orientation and business performance in China | Tang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M |
| 2009-01 | How preferences change after receiving new product information in an experimental choice task | Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D |
| 2007-01 | Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J |
| 2005-01 | An integrative framework for measuring the extent to which organizational variables influence the success of process improvement programmes | Lok, P; Hung, R; Walsh, P; Wang, PZ; Crawford, JD |
| 2022-01-01 | Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position | O’Rourke, AM; Carrillat, FA; Wang, PZ |
| 2005-01 | Marketing strategy and business performance: The case of small firms in China | Tang, Y; Wang, PZ; Zhang, Y; Purchase, S |
| 2013-01 | Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent | Massey, GR; Waller, DS; Wang, PZ; Lanasier, EV |
| 2006-08-01 | Measuring consumer vanity: A cross-cultural validation | Wang, PZ; Waller, DS |
| 2008-01 | Media Choice for Information Search to Purchase a New Technology | Waller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J |
| 2011-01 | The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy | Wang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O |
| 2006-01 | Motivations for sports volunteerism and intention to volunteer | Wang, PZ; Ali, Y; van Dessel, M |
| 2004-01 | Online service evaluation and behavioural intentions | Hackman, D; Gudergan, S; Wang, PZ; Daniel, K; Wiley, J; Thirkell, P |
| 2004-01 | Preference formation in choice experiments (CE): task awareness and learning in the cognitive process. | Bateman, I; Day, B; Dupont, DP; Georgiou, S; Louviere, JJ; Morimoto, S; Wang, PZ; - |
| 2010-01 | Preference stability: Modelling how consumer preferences shift after receiving new product information | Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A |
| 2007-01 | Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands | Garlin, FV; Mcguiggan, RL; Miller, K; Wang, PZ; Askegaard, S; Merunka, D; Sirgy, JM |
| 2007-01 | Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling | Wang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J |
| 2014-12-01 | Using Best-Worst Scaling Method to Examine Consumers' Value Preferences | Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D |
| 2009-01 | When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research? | Fine, B; Bray, D; Wang, PZ; Menictas, C; NA |
