Browsing by Author Wang, PZ

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Showing results 19 to 38 of 38< previous 
Issue DateTitleAuthor(s)
Jan-2006Forms of market orientation and business performance in ChinaTang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M
Jan-2009How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
Jan-2007Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD RecordersWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
Jan-2005An integrative framework for measuring the extent to which organizational variables influence the success of process improvement programmesLok, P; Hung, R; Walsh, P; Wang, PZ; Crawford, JD
Jan-2007Marketing and Business Performance of Construction SMEs in ChinaTang, Y; Wang, PZ; Zhang, Y
Jan-2005Marketing strategy and business performance: The case of small firms in ChinaTang, Y; Wang, PZ; Zhang, Y; Purchase, S
Jan-2013Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
1-Aug-2006Measuring consumer vanity: A cross-cultural validationWang, PZ; Waller, DS
Jan-2008Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
Jan-2011The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
Jan-2006Motivations for sports volunteerism and intention to volunteerWang, PZ; Ali, Y; van Dessel, M
Jan-2004Online service evaluation and behavioural intentionsHackman, D; Gudergan, S; Wang, PZ; Daniel, K; Wiley, J; Thirkell, P
Jan-2004Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.Bateman, I; Day, B; Dupont, DP; Georgiou, S; Louviere, JJ; Morimoto, S; Wang, PZ; -
Jan-2010Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
Jan-2008The role of product involvement in e-service evaluationsWang, PZ; Gudergan, S; Lings, IN
Jan-2006A service perspective on modelling intentions of on-line purchasingHackman, D; Gudergan, S; Wang, PZ; Daniel, K
Jan-2007Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task DemandsGarlin, FV; Mcguiggan, RL; Miller, K; Wang, PZ; Askegaard, S; Merunka, D; Sirgy, JM
Jan-2007Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation ModellingWang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
1-Dec-2014Using Best-Worst Scaling Method to Examine Consumers' Value PreferencesParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
Jan-2009When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA