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Browsing byAuthorWang, PZ

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Issue DateTitleAuthor(s)
2005-01Marketing strategy and business performance: The case of small firms in ChinaTang, Y; Wang, PZ; Zhang, Y; Purchase, S
2013-01Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
2006-08-01Measuring consumer vanity: A cross-cultural validationWang, PZ; Waller, DS
2008-01Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
2011-01The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
2006-01Motivations for sports volunteerism and intention to volunteerWang, PZ; Ali, Y; van Dessel, M
2004-01Online service evaluation and behavioural intentionsHackman, D; Gudergan, S; Wang, PZ; Daniel, K; Wiley, J; Thirkell, P
2004-01Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.Bateman, I; Day, B; Dupont, DP; Georgiou, S; Louviere, JJ; Morimoto, S; Wang, PZ; -
2010-01Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2007-01Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task DemandsGarlin, FV; Mcguiggan, RL; Miller, K; Wang, PZ; Askegaard, S; Merunka, D; Sirgy, JM
2007-01Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation ModellingWang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
2014-12-01Using Best-Worst Scaling Method to Examine Consumers' Value PreferencesParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2009-01When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
Showing results 25 to 37 of 37< previous