1. OPUS at UTS

Browsing byAuthorWaller, DS

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Issue DateTitleAuthor(s)
2013-01-04Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?Fam, KS; Waller, DS; Cyril de Run, E; He, J
2013-01-01Does ownership type matter for innovation? Evidence from ChinaJiang, L; Waller, DS; Cai, S
2013-01A model of advertising regulation in the digital worldWaller, DS; Kerr, G; Mortimer, K; Dickinson, S; Lee, T; Trees, K; Desai, R
2013-01A study of the marketing curriculum in Australia: The 1930s to nowEllis, RB; Waller, DS; Campbell, C; Ma, J
2013-01Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
2012-12-01A longitudinal study of pro bono activities reported by WPP groupWaller, DS
2012-03-01Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messagesKerr, G; Mortimera, K; Dickinson, S; Waller, DS
2012-01-01"Truth in Advertising": The Beginning of Advertising Ethics in AustraliaWaller, DS
2012-01Advertising cosmetics and a backlash from regulators: An analysis of blog commentsWaller, DS; Anyanwu, C; Green, K; Sykes, J
2012-01TV Licenses in Australia: Barriers to competition, big bucks and the impact of new mediaWells, PA; Waller, DS; Lanis, R
2011-10-01Reducing offensiveness of STD prevention advertisements in ChinaWaller, DS; Fam, KS
2011-05-01Marketing education in Australia before 1965Ellis, RB; Waller, DS
2011-01Effects of disliked executional techniques in advertising: A five-country comparisonFam, K; Grohs, R; Waller, DS
2011-01Rational Vs Emotional Appeals with Communications to Landholders: A Review of Focus Group ResponsesMorrison, MD; McCulloch, R; Greig, J; Waller, DS; Filmer, M; MacCarthy, M; Sanders, D
2011-01A study of personal beliefs of advertising and attitudes towards advertisements: Pollay and Mittal (1993) revisitedWaller, DS; Massey, GR; Henderson, A
2010-12-01Does doing good do good? How pro bono work may benefit advertising agenciesWaller, DS
2010-01Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2010-01Ten Years of "Social Investment": WPP Group 1999-2008Waller, DS; Russell-Bennett, R; Rundle-Thiele, S
2009-04-01Addressing the advertising of controversial products in China: An empirical approachFam, KS; Waller, DS; Yang, Z
2009-01-01Corporate social responsibility (CSR) disclosure of advertising agencies: An exploratory analysis of six holding companies annual reportsWaller, DS; Lanis, R
Showing results 21 to 40 of 86< previous   next >