Browsing byAuthorBurke, S
Showing results 1 to 10 of 10
Issue Date | Title | Author(s) |
2012-11-15 | Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences | Khushaba, RN; Greenacre, L; Kodagoda, S; Louviere, J; Burke, S; Dissanayake, G |
2012-08-22 | A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences | Khushaba, RN; Kodagoda, S; Dissanayake, G; Greenacre, L; Burke, S; Louviere, J |
2012-01 | The impact of esoteric product specifications on choice | Wise, C; Burke, PF; Burke, S; anon |
2011-01 | Competitive Positioning Strength: Market Measurement | Burke, S |
2010-01 | The impact of confidence in evaluating on discounting: A missing information context example | Burke, S |
2008-01 | Market success requirements, capability requirements and positioning: A tool for identification and linking | Burke, S |
2007-01 | "Fuzzy-needs" based competitive sets: Structure and use | Burke, S; Thyne, M; Deans, KR |
2007-01 | Readiness for competitive positioning: A managerial checklist | O'Rourke, A; Burke, S; Thyne, M; Deans, KR |
2006-01 | Linking competitive positions, success requirements and capabilities | Burke, S; Ali, Y; van Dessel, M |
2006-01 | Missing information and discounting: Exploration and extension | Burke, S; Ali, Y; van Dessel, M |