Browsing byAuthorButtle, F
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2014-01-01 | Managing negative word-of-mouth: an exploratory study | Williams, M; Buttle, F |
| 2013-09-11 | Managing Word-of-Mouth: A Nonprofit Case Study | Williams, M; Buttle, F |
| 2012-01 | Relating Word-of-Mouth to Corporate Reputation | Williams, M; Buttle, F; Biggemann, S |
| 2011-05-01 | The Eight Pillars of WOM management: Lessons from a multiple case study | Williams, M; Buttle, F |
| 2011-01 | Connecting Word-of-Mouth to Corporate Reputation | Williams, M; Buttle, F; Martin MacCarthy |
