Browsing byAuthorCurrim, IS
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2019-01-01 | Managerial metric use in marketing decisions across 16 countries: A cultural perspective | Mintz, O; Currim, IS; Steenkamp, JBEM; de Jong, M |
| 2016-12-01 | A Model for Inferring Market Preferences from Online Retail Product Information Matrices | Gilbride, TJ; Currim, IS; Mintz, O; Siddarth, S |
| 2015-01-01 | When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance | Mintz, O; Currim, IS |
| 2015-01-01 | Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website | Currim, IS; Mintz, O; Siddarth, S |
| 2013-01-01 | What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities | Mintz, O; Currim, IS |
| 2013-01-01 | Information processing pattern and propensity to buy: An investigation of online point-of-purchase behavior | Mintz, O; Currim, IS; Jeliazkov, I |
