Browsing byAuthorDe Souza, D
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2005-01 | How does product congruency moderate the role of identification in purchase intent? | De Souza, D; Owen, KM; Lings, IN; Purchase, S |
Issue Date | Title | Author(s) |
---|---|---|
2005-01 | How does product congruency moderate the role of identification in purchase intent? | De Souza, D; Owen, KM; Lings, IN; Purchase, S |