Browsing byAuthorHennig-thurau, T
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2010-01 | The Role Of Parent Brand Quality For Service Brand Extension Success | Volckner, F; Sattler, H; Hennig-thurau, T; Ringle, C |
| Issue Date | Title | Author(s) |
|---|---|---|
| 2010-01 | The Role Of Parent Brand Quality For Service Brand Extension Success | Volckner, F; Sattler, H; Hennig-thurau, T; Ringle, C |