Browsing byAuthorMassey, GR

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Issue DateTitleAuthor(s)
2019-09-02Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanismsLe Meunier-Fitzhugh, K; Massey, GR
2019-01-01Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specificationMassey, GR; Wang, PZ; Kyngdon, AS
2015-01-01Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
2014-12-01The Role of Coercive and Non-coercive Influence Tactics in Sales Manager/Marketing Manager Working RelationshipsMassey, GR; Rundle-Thiele, S; Kubacki, K; Arli, D
2013-01Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
2012-11-01All quiet on the Western front? Empirical evidence on the "War" between Marketing Managers and Sales ManagersMassey, GR
2012-01The effectiveness of communication between marketing managers and sales managers during NPD projectsMassey, GR; anon
2011-10-01The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketingLe Meunier-FitzHugh, K; Massey, GR; Piercy, NF
2011-05-02The Importance of Effective Working Relationships Between Sales and MarketingLe Meunier-FitzHugh, K; Massey, GR
2011-01The effects non-coercive influence tactic use in marketing manager/sales manager working relationships during NPDMassey, GR; MacCarthy, M; Sanders, D
2011-01A study of personal beliefs of advertising and attitudes towards advertisements: Pollay and Mittal (1993) revisitedWaller, DS; Massey, GR; Henderson, A
2010-01An empirical test of the information processing and socio-political perspectives in new product development projectsMassey, GR; Kyriazis, E; Ballantine, P; Finsterwalder, J
2009-01The effects of power, influence, and interdependence on the effectiveness of marketing manager/sales manager working relationshipsMassey, GR; Tojib, D
2008-02-15An extended model of the antecedents and consequences of consumer satisfaction for hospitality servicesEkinci, Y; Dawes, PL; Massey, GR
2007-11-01The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales ManagersMassey, GR; Dawes, PL
2007-09-14Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationshipsMassey, GR; Dawes, PL
2007-01-01Interpersonal trust between marketing and R&D during new product development projectsMassey, GR; Kyriazis, E
2007-01The Impact of Communication Behaviours on New Product Development Speed and Organisational LearningRama, D; Massey, GR
2007-01The Effects of Power and Dependence Asymmetry on Marketing/Sales Working RelationshipsMassey, GR; Dawes, PL; Thyne, M; Deans, KR; Gnoth, J
2007-01The Impact of Communication Quality and Frequency on Organisational Learning during New Product DevelopmentRama, D; Massey, GR; Thyne, M; Deans, KR; Gnoth, J