Browsing byAuthorMintz, O

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Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2023-07-01Digital Marketing Analytics: Strategies, Metrics, and ModelsMintz, O
2022-03-07National Customer Orientation: A Framework, Propositions, and Agenda for Future ResearchMintz, O; Currim, I; Deshpandé, R
2022-01-10The Post-Pandemic Business Playbook Customer-Centric Solutions to Help Your Firm GrowMintz, O
2022-01-01Beyond Usual: [Six] Ways Leading Firms diverge from Business as UsualMintz, O; Knight, E
2021-08-13The marketing strategy Australia’s vaccine campaign needs right nowMintz, O
2021-06-283 Tactics to Overcome COVID-19 Vaccine HesitancyDeshpandé, R; Mintz, O; Currim, I
2021-06-01The Right Metrics for Marketing-Mix DecisionsMintz, O; Gilbride, T; Currim, I; Lenk, P
2021-05-26What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm PerformanceHealey, J; Mintz, O
2021-01-29How Influencers, Celebrities, and FOMO Can Win Over Vaccine SkepticsMintz, O
2020-06-16Your Customers Have Changed. Here's How to Engage Them AgainDeshpandé, R; Mintz, O; Currim, I
2020-05-29Australia re-opens: Seven ways to increase the likelihood customers will return to your storeMintz, O
2019-10-30Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary DecisionsMintz, O; Bart, Y; Lenk, P; Reibstein, D
2019-01-01Managerial metric use in marketing decisions across 16 countries: A cultural perspectiveMintz, O; Currim, IS; Steenkamp, JBEM; de Jong, M
2017-02-01Evaluation Set Size and Purchase: Evidence from a Product Search EngineChoudhary, V; Currim, I; Dewan, S; Jeliazkov, I; Mintz, O; Turner, J
2016-12-01A Model for Inferring Market Preferences from Online Retail Product Information MatricesGilbride, TJ; Currim, IS; Mintz, O; Siddarth, S
2015-01-01When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performanceMintz, O; Currim, IS
2015-01-01Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce WebsiteCurrim, IS; Mintz, O; Siddarth, S