Browsing byAuthorPattinson, HM

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Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
2012-0121st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?Sood, SC; Pattinson, HM
2010-05-01Marketers expressing the future: Scenario planning for marketing actionPattinson, HM; Sood, SC
2010-05Exploring client scenarios associated with scenario planningFreeman, O; Pattinson, HM
2009-01Capturing and (re)interpreting complexity in multi-firm disruptive product innovationsPattinson, HM; Woodside, A
2008-01E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platformPattinson, HM; Low, D; Spanjaard, D; Denize, S; Sharma, N
2007-01Mapping Strategic Thought and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared VisionPattinson, HM; Woodside, A; Peter Naude
2007-01Mapping Strategic and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared VisionPattinson, HM; Woodside, A
2007-01Innovation And Diffusion Of Software Technology: Mapping StrategiesPattinson, HM; Woodside, A
2006-01Exploring marketing and e-readiness through digital country studiesPattinson, HM; Low, D; Ali, Y; van Dessel, M
2005-01Advancing hermeneutic research for interpreting interfirm new product developmentWoodside, A; Pattinson, HM; Miller, K
2005-01Urban renewal in Asia-Pacific: A comparative analysis of "brainports" for Sydney and Kuala LumpurSood, SC; Pattinson, HM; -
2005-01Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-makingPattinson, HM; Purchase, S
2005Mapping implemented strategies of bringing Internet-based software applications to market using storytelling research methodsPattinson, HM