Browsing byAuthorSwait, JRJD
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
| 2013-01 | Are food choices really habitual? Integrating habits, variety seeking and compensatory choice in a utility maximizing framework | Adamowicz, W; Swait, JRJD |
| 2011-01 | Discrete Choice Theory and Modeling | Adamowicz, V; Swait, JRJD; Lusk, J; Roosen, J; Shogren, J |
| 2009-01 | Utility-Based Models of Brand Equity | Swait, JRJD; Erdem, T; Ahluwalia, R; Houston, M; Loken, B |
| 2009-01 | Choice Models Based on Mixed Discrete/continuous PDFs | Swait, JRJD |
| 2008-01 | Behavioral Frontiers in Choice Modeling | Adamowicz, V; Bunch, DS; Cameron, TA; Dellaert, BG; Hanemann, WM; Keane, M; Louviere, JJ; Meyer, RJ; Steenburgh, T; Swait, JRJD |
| 2008-01 | Antecedents of True Brand Loyalty | Kim, J; Morris, JD; Swait, JRJD |
| 2007-01 | Brand Effects On Choice and Choice Set Formation Under Uncertainty | Swait, JRJD; Erdem, T |
| 2007-01 | The Effects of Brand Credibility on Customer Loyalty | Sweeney, JC; Swait, JRJD |
| 2006-01 | Advanced choice models | Swait, JRJD; Kanninen, B |
| 2002-01 | The impact of brand credibility on consumer price sensitivity | Erdem, T; Swait, JRJD; Louviere, JJ |
