Browsing by Author Wang, PZ

Showing results 1 to 20 of 36  next >
Issue DateTitleAuthor(s)
1-Jan-2017Assessing two consumer behavioural intention models in a service environmentParvin, S; Wang, PZ; Uddin, J
1-Jan-2015Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
1-Dec-2014Using Best-Worst Scaling Method to Examine Consumers' Value PreferencesParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
1-Dec-2014Assessing Best-Worst Scaling in Consumer Value ResearchParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
1-Jan-2013The Effects of Customer-Centric Marketing and Revenue Management on Travelers' ChoicesMathies, C; Gudergan, SP; Wang, PZ
Jan-2013Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
1-Feb-2012Assessing the validity of brand equity constructsMenictas, C; Wang, PZ; Louviere, JJ
Jan-2011The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
Jan-2011Assessing the Acquiescence Bias of Online Research DataWang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
Jan-2010Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
Jan-2010Detecting attribute by covariate interactions in discrete choice modelKwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
Jan-2010Assessing the validity of brand equity constructs: A comparison of two approachesMenictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
Jan-2009When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
Jan-2009How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
Jan-2008Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
Jan-2008Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
1-Dec-2007Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand ChoicesWang, PZ; Menictas, C; Louviere, JJ
Jan-2007Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD RecordersWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
Jan-2007Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation ModellingWang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
Jan-2007Marketing and Business Performance of Construction SMEs in ChinaTang, Y; Wang, PZ; Zhang, Y