Browsing by Author Wang, PZ

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Issue Date	Title	Author(s)
1-Jan-2017	Assessing two consumer behavioural intention models in a service environment	Parvin, S; Wang, PZ; Uddin, J
1-Jan-2015	Best–worst scaling: A new method for advertisement evaluation	Massey, GR; Wang, PZ; Waller, DS; Lanasier, EV
1-Dec-2014	Using Best-Worst Scaling Method to Examine Consumers' Value Preferences	Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
1-Dec-2014	Assessing Best-Worst Scaling in Consumer Value Research	Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
1-Jan-2013	The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices	Mathies, C; Gudergan, SP; Wang, PZ
Jan-2013	Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent	Massey, GR; Waller, DS; Wang, PZ; Lanasier, EV
1-Feb-2012	Assessing the validity of brand equity constructs	Menictas, C; Wang, PZ; Louviere, JJ
Jan-2011	The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy	Wang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
Jan-2011	Assessing the Acquiescence Bias of Online Research Data	Wang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
Jan-2010	Preference stability: Modelling how consumer preferences shift after receiving new product information	Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
Jan-2010	Detecting attribute by covariate interactions in discrete choice model	Kwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
Jan-2010	Assessing the validity of brand equity constructs: A comparison of two approaches	Menictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
Jan-2009	When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?	Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
Jan-2009	How preferences change after receiving new product information in an experimental choice task	Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
Jan-2008	Media Choice for Information Search to Purchase a New Technology	Waller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
Jan-2008	Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format	Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
1-Dec-2007	Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices	Wang, PZ; Menictas, C; Louviere, JJ
Jan-2007	Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders	Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
Jan-2007	Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling	Wang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
Jan-2007	Marketing and Business Performance of Construction SMEs in China	Tang, Y; Wang, PZ; Zhang, Y

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