Browsing byAuthorWang, PZ

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Issue DateTitleAuthor(s)
2019-01-01Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specificationMassey, GR; Wang, PZ; Kyngdon, AS
2017-01-01Assessing two consumer behavioural intention models in a service environmentParvin, S; Wang, PZ; Uddin, J
2015-01-01Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
2014-12-01Assessing Best-Worst Scaling in Consumer Value ResearchParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2014-12-01Using Best-Worst Scaling Method to Examine Consumers' Value PreferencesParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2013-01-01The Effects of Customer-Centric Marketing and Revenue Management on Travelers' ChoicesMathies, C; Gudergan, SP; Wang, PZ
2013-01Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
2012-02-01Assessing the validity of brand equity constructsMenictas, C; Wang, PZ; Louviere, JJ
2011-01The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
2011-01Assessing the Acquiescence Bias of Online Research DataWang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
2010-01Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2010-01Assessing the validity of brand equity constructs: A comparison of two approachesMenictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2010-01Detecting attribute by covariate interactions in discrete choice modelKwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2009-01When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
2009-01How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
2008-01Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
2008-01Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
2007-12-01Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand ChoicesWang, PZ; Menictas, C; Louviere, JJ
2007-01Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation ModellingWang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
2007-01Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task DemandsGarlin, FV; Mcguiggan, RL; Miller, K; Wang, PZ; Askegaard, S; Merunka, D; Sirgy, JM