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| Issue Date | Title | Author(s) |
| 2019-01-01 | Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specification | Massey, GR; Wang, PZ; Kyngdon, AS |
| 2017-01-01 | Assessing two consumer behavioural intention models in a service environment | Parvin, S; Wang, PZ; Uddin, J |
| 2015-01-01 | Best–worst scaling: A new method for advertisement evaluation | Massey, GR; Wang, PZ; Waller, DS; Lanasier, EV |
| 2014-12-01 | Assessing Best-Worst Scaling in Consumer Value Research | Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D |
| 2014-12-01 | Using Best-Worst Scaling Method to Examine Consumers' Value Preferences | Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D |
| 2013-01-01 | The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices | Mathies, C; Gudergan, SP; Wang, PZ |
| 2013-01 | Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent | Massey, GR; Waller, DS; Wang, PZ; Lanasier, EV |
| 2012-02-01 | Assessing the validity of brand equity constructs | Menictas, C; Wang, PZ; Louviere, JJ |
| 2011-01 | The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy | Wang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O |
| 2011-01 | Assessing the Acquiescence Bias of Online Research Data | Wang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D |
| 2010-01 | Preference stability: Modelling how consumer preferences shift after receiving new product information | Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A |
| 2010-01 | Assessing the validity of brand equity constructs: A comparison of two approaches | Menictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J |
| 2010-01 | Detecting attribute by covariate interactions in discrete choice model | Kwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J |
| 2009-01 | When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research? | Fine, B; Bray, D; Wang, PZ; Menictas, C; NA |
| 2009-01 | How preferences change after receiving new product information in an experimental choice task | Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D |
| 2008-01 | Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N |
| 2008-01 | Media Choice for Information Search to Purchase a New Technology | Waller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J |
| 2007-12-01 | Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices | Wang, PZ; Menictas, C; Louviere, JJ |
| 2007-01 | Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling | Wang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J |
| 2007-01 | Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands | Garlin, FV; Mcguiggan, RL; Miller, K; Wang, PZ; Askegaard, S; Merunka, D; Sirgy, JM |
