Browsing byAuthorWoodside, AG
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2021-01-01 | Entrepreneurial orientation vignettes into open innovation of the internet of things: Advancing into the age of service dominant reasoning | Sood, S; Woodside, AG |
| 2017-01-02 | Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic | Woodside, AG; Sood, S |
| 2016-01-01 | Storytelling-case archetype decoding and assignment manual (SCADAM) | Woodside, AG; Sood, SC |
| 2012-05-01 | Conversations with(in) the collective unconscious by consumers, brands, and relevant others | Woodside, AG; Megehee, CM; Sood, S |
| 2008-02-01 | When consumers and brands talk: Storytelling theory and research in psychology and marketing | Woodside, AG; Sood, S; Miller, KE |
