Browsing byAuthorZerfass, A
Showing results 1 to 13 of 13
| Issue Date | Title | Author(s) |
| 2024-01-30 | Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries | Macnamara, J; Hagelstein, J; Volk, S; Zerfass, A; Athaydes, A; Meng, J; Hung-Baesecke, C-YF |
| 2024-01-30 | Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries | Hagelstein, J; Volk, S; Zerfass, A; Athaydes, AS; Macnamara, J; Meng, J; Hung-Baesecke, C-JF |
| 2022-05-28 | Ethical challenges of digital communication in public relations: a comparative study of individual, organizational, and national factors in 52 countries | Zerfass, A; Hagelstein, J; Volk, S; Hung-Baesecke, C-JF; Macnamara, J; Meng, J; Athaydes, A |
| 2021-12-01 | Communication practice trends in Asia-Pacific: Focus on new technologies, but concerns about trust and ethics | Macnamara, J; lwin, MO; Hung-Baesecke, F; Zerfass, A |
| 2021-03-24 | Asia-Pacific Communication Monitor 2020/21. Strategic issues, competence development, ethical challenges and gender equality in the communication profession | Macnamara, J; Lwin, M; Hung-Baesecke, C-JF; Zerfass, A |
| 2019-11-01 | Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives | Buhmann, A; Macnamara, J; Zerfass, A |
| 2019-08-01 | Expanding evaluation to enable true strategic communication: Beyond message tracking to open listening | Macnamara, J; Gregory, A; Northhaft, H; Werder, KP; Vercic, D; Zerfass, A |
| 2018-12-01 | Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps | Macnamara, J; Zerfass, A; Adi, A; Lwin, MO |
| 2018-06-01 | PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps | Macnamara, JR; Zerfass, A; Lwin, M; Adi, A |
| 2017-11-24 | Asia-Pacific Communication Monitor 2017/18: Strategic Challenges, Social Media and Professional Competencies – Results of a Survey in 22 Countries | Macnamara, JR; Lwin, MO; Adi, A; Zerfass, A |
| 2017-09-05 | Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes | Macnamara, JR; Zerfass, A |
| 2016-09-01 | 'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas | Macnamara, J; Lwin, M; Adi, A; Zerfass, A |
| 2012-10-01 | Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management | Macnamara, J; Zerfass, A |
