Browsing byAuthord'Astous, A
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2014-01-01 | Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors | Carrillat, FA; d'Astous, A; Christianis, H |
| 2014-01-01 | Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal | Carrillat, FA; d'Astous, A |
| 2013-11-01 | The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America | Carrillat, FA; d'Astous, A; Davoine, V |
| 2013-03-25 | For better, for worse? What to do when celebrity endorsements go bad | Carrillat, FA; d'Astous, A; Lazure, J |
| 2012-03-01 | The sponsorship-advertising interface: Is less better for sponsors? | Carrillat, FA; d'Astous, A |
| 2008-01 | The effectiveness of art venue sponsorship: An attribution perspective | Carrillat, F; d'Astous, A; Colbert, F |
