Browsing byAuthorCollins, B
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2001-01 | Antecedants of Relationship Functions in Industrial Markets: A Cross National Comparison | Wilkinson, I; Young, LC; Chetty, S; Collins, B |
| 2001-01 | A commitment to commitment: a continuing program of study in business relationship commitment | Young, LC; Denize, SM; Chetty, S; Collins, B |
| 2001-01 | The Great 'I Can': Broadening the Scope of Self-Efficacy in Goal-Directed Consumer Bahaviour | Garlin, FV; Mcguiggan, RL; Chetty, S; Collins, B |
| 2001-01 | Offence to the Advertising of Gender-Related Products in China and Malaysia | Waller, DS; Fam, KS; Chetty, S; Collins, B |
| 2001-01 | Sales Force Effectiveness: The Role of Market Orientation and Sales Force Autonomy | Brooke, M; Gudergan, S; Chetty, S; Collins, B |
| 2001-01 | Sustainable Value Propositions: The Role of Market Orientation and Marketing Innovation | Gudergan, S; Low, D; Chetty, S; Collins, B |
| 2001-01 | Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance? | Bock, T; Davis, T; Freeman, LM; Garlin, FV; Chetty, S; Collins, B |
