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Browsing byAuthorCollins, B

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Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2001-01Antecedants of Relationship Functions in Industrial Markets: A Cross National ComparisonWilkinson, I; Young, LC; Chetty, S; Collins, B
2001-01A commitment to commitment: a continuing program of study in business relationship commitmentYoung, LC; Denize, SM; Chetty, S; Collins, B
2001-01The Great 'I Can': Broadening the Scope of Self-Efficacy in Goal-Directed Consumer BahaviourGarlin, FV; Mcguiggan, RL; Chetty, S; Collins, B
2001-01Offence to the Advertising of Gender-Related Products in China and MalaysiaWaller, DS; Fam, KS; Chetty, S; Collins, B
2001-01Sales Force Effectiveness: The Role of Market Orientation and Sales Force AutonomyBrooke, M; Gudergan, S; Chetty, S; Collins, B
2001-01Sustainable Value Propositions: The Role of Market Orientation and Marketing InnovationGudergan, S; Low, D; Chetty, S; Collins, B
2001-01Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?Bock, T; Davis, T; Freeman, LM; Garlin, FV; Chetty, S; Collins, B
Showing results 1 to 7 of 7
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