Browsing by Author Collins, B

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Issue Date	Title	Author(s)
Jan-2001	Antecedants of Relationship Functions in Industrial Markets: A Cross National Comparison	Wilkinson, I; Young, LC; Chetty, S; Collins, B
Jan-2001	A commitment to commitment: a continuing program of study in business relationship commitment	Young, LC; Denize, SM; Chetty, S; Collins, B
Jan-2001	The Great 'I Can': Broadening the Scope of Self-Efficacy in Goal-Directed Consumer Bahaviour	Garlin, FV; Mcguiggan, RL; Chetty, S; Collins, B
Jan-2001	Offence to the Advertising of Gender-Related Products in China and Malaysia	Waller, DS; Fam, KS; Chetty, S; Collins, B
Jan-2001	Sales Force Effectiveness: The Role of Market Orientation and Sales Force Autonomy	Brooke, M; Gudergan, S; Chetty, S; Collins, B
Jan-2001	Sustainable Value Propositions: The Role of Market Orientation and Marketing Innovation	Gudergan, S; Low, D; Chetty, S; Collins, B
Jan-2001	Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?	Bock, T; Davis, T; Freeman, LM; Garlin, FV; Chetty, S; Collins, B

Showing results 1 to 7 of 7