Browsing byAuthorErdem, T
Showing results 1 to 10 of 10
Issue Date | Title | Author(s) |
2003-01 | Brand and Quantity Choice Dynamics Under Price Uncertainty | Erdem, T; Imai, S; Keane, M |
2007-01 | Brand Effects On Choice and Choice Set Formation Under Uncertainty | Swait, JRJD; Erdem, T |
1996-01 | Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes In Turbulent Consumer Goods Markets | Erdem, T; Keane, M |
2008-11-01 | A dynamic model of brand choice when price and advertising signal product quality | Erdem, T; Keane, MP; Sun, B |
2008-06-01 | The impact of advertising on consumer price sensitivity in experience goods markets | Erdem, T; Keane, MP; Sun, B |
2002-01 | The impact of brand credibility on consumer price sensitivity | Erdem, T; Swait, JRJD; Louviere, JJ |
2005-01 | Learning About Computers: An Analysis of Information Search and Technology Choice | Erdem, T; Keane, M; Oncu, S; Strebel, J |
2009-01 | The price consideration model of brand choice | Ching, A; Erdem, T; Keane, M |
2005-01 | Theory-driven Choice Models | Erdem, T; Srinivasan, K; Amaldoss, W; Bajari, P; Che, H; Ho, T; Hutchinson, WG; Katz, M; Keane, M; Meyer, RJ; Reiss, P |
2009-01 | Utility-Based Models of Brand Equity | Swait, JRJD; Erdem, T; Ahluwalia, R; Houston, M; Loken, B |