Browsing byAuthorGermann, F
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014-01-01 | Do Retailers Benefit from Deploying Customer Analytics? | Germann, F; Lilien, GL; Fiedler, L; Kraus, M |
| 2013-06-01 | Performance implications of deploying marketing analytics | Germann, F; Lilien, GL; Rangaswamy, A |