| Issue Date | Title | Author(s) |
| 2016-09-01 | The B2B Knowledge Gap | Lilien, GL |
| 2011-07-01 | Bridging the academic-practitioner divide in marketing decision models | Lilien, GL |
| 2012-01-01 | Business-to-business marketing: Looking back, looking forward | Grewal, R; Lilien, GL |
| 2014-05-01 | Cross-selling performance in complex selling contexts: An examination of supervisory- and compensation-based controls | Schmitz, C; Lee, YC; Lilien, GL |
| 2018-01-01 | Design orientation and new product performance | Srinivasan, R; Lilien, GL |
| 2014-01-01 | Do Retailers Benefit from Deploying Customer Analytics? | Germann, F; Lilien, GL; Fiedler, L; Kraus, M |
| 2013-01-01 | Effective marketing science applications: Insights from the ISMS-MSI practice prize finalist papers and projects | Lilien, GL; Roberts, JH; Shankar, V |
| 2013-01-01 | Framing the university ranking game: Actors, motivations, and actions | Dearden, JA; Grewal, R; Lilien, GL |
| 2013-06-01 | Performance implications of deploying marketing analytics | Germann, F; Lilien, GL; Rangaswamy, A |
| 2013-01-01 | The sales lead black hole: On sales reps' follow-up of marketing leads | Sabnis, G; Chatterjee, SC; Grewal, R; Lilien, GL |
| 2011-05-01 | Should firms spend more on research and development and advertising during recessions? | Srinivasan, R; Lilien, GL; Sridhar, S |
| 2019-08-01 | Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice | Dearden, JA; Grewal, R; Lilien, GL |
| 2014-03-01 | Supplier-selected referrals | Hada, M; Grewal, R; Lilien, GL |
| 2012-01-01 | The total product design concept and an application to the auto market | Srinivasan, R; Lilien, GL; Rangaswamy, A; Pingitore, GM; Seldin, D |
| 2012-01-01 | Trade shows in the business marketing communications mix | Gopalakrishna, S; Lilien, GL |
| 2019-01-01 | Within-Seller and Buyer–Seller Network Structures and Key Account Profitability | Gupta, A; Kumar, A; Grewal, R; Lilien, GL |
