Browsing by Author Massey, GR

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Issue DateTitleAuthor(s)
Jan-2006A study of relationship effectiveness between marketing and sales managers in business marketsDawes, PL; Massey, GR
1-Nov-2012All quiet on the Western front? Empirical evidence on the "War" between Marketing Managers and Sales ManagersMassey, GR
1-Nov-2007The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales ManagersMassey, GR; Dawes, PL
24-Oct-2005Antecedents of conflict in marketing's cross-functional relationship with salesDawes, PL; Massey, GR
1-Jan-2015Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
Jan-2004The causal ordering of key cross-functional relationship dimensions: a replication study using the marketing/R&D relationship.Kyriazis, E; Massey, GR; Wiley, J; Thirkell, P
Jan-2006Communication and conflict between marketing and R&D during new product development projectsMassey, GR; Kyriazis, E; Ali, Y; van Dessel, M
1-Jan-2019Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specificationMassey, GR; Wang, PZ; Kyngdon, AS
Jan-2012The effectiveness of communication between marketing managers and sales managers during NPD projectsMassey, GR; anon
Jan-2011The effects non-coercive influence tactic use in marketing manager/sales manager working relationships during NPDMassey, GR; MacCarthy, M; Sanders, D
Jan-2006The effects of influence tactics, manifest influence, and interpersonal trust on working relationships between marketing managers and sales managersMassey, GR; Dawes, PL; Ogunmokun, G; Gabbay, R; Rose, J
Jan-2005The effects of organisational structure, interpersonal trust and communication during new product development projectsKyriazis, E; Massey, GR; Purchase, S
Jan-2007The Effects of Power and Dependence Asymmetry on Marketing/Sales Working RelationshipsMassey, GR; Dawes, PL; Thyne, M; Deans, KR; Gnoth, J
Jan-2009The effects of power, influence, and interdependence on the effectiveness of marketing manager/sales manager working relationshipsMassey, GR; Tojib, D
Jan-2010An empirical test of the information processing and socio-political perspectives in new product development projectsMassey, GR; Kyriazis, E; Ballantine, P; Finsterwalder, J
15-Feb-2008An extended model of the antecedents and consequences of consumer satisfaction for hospitality servicesEkinci, Y; Dawes, PL; Massey, GR
Jan-2003Functional conflict and the effectiveness of marketing manager/sales manager working relationshipsMassey, GR; Dawes, PL; Kennedy, R
1-Oct-2011The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketingLe Meunier-FitzHugh, K; Massey, GR; Piercy, NF
Jan-2007The Impact of Communication Behaviours on New Product Development Speed and Organisational LearningRama, D; Massey, GR
Jan-2007The Impact of Communication Quality and Frequency on Organisational Learning during New Product DevelopmentRama, D; Massey, GR; Thyne, M; Deans, KR; Gnoth, J