Browsing byAuthorMathies, C
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2005-01 | Demand effects of customer centric marketing and revenue management | Mathies, C; Gudergan, S; Purchase, S |
| 2007-01 | Do Loyalty Program Membership and Status Levels affect Service Customers' Choices? | Mathies, C; Gudergan, S; Thyne, M; Deans, K; Gnoth, J |
| 2013-01-01 | The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices | Mathies, C; Gudergan, SP; Wang, PZ |
| 2006 | Four essays on the integration of revenue management and customer-centric marketing | Mathies, C |
| 2004-01 | Negotiation style measurement scale development and testing. | Gudergan, S; Mathies, C; Kyngdon, A; Kozicki, S; Wiley, J; Thirkell, P |
| 2007-01 | Revenue Management and Customer Centric Marketing - How Do They Influence Travellers' Choices? | Mathies, C; Gudergan, S |
| 2011-01 | The role of fairness in modelling customer choice | Mathies, C; Gudergan, S |
| 2006-01 | Yield management and recognition programs - how do they influence travellers' choices? | Mathies, C; Louviere, JJ; Gudergan, S; Avlonitis, GJ; Papavassiliou, N; Papastathopoulou, P |
