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Browsing by Author Mathies, C

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Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
Jan-2005Demand effects of customer centric marketing and revenue managementMathies, C; Gudergan, S; Purchase, S
Jan-2007Do Loyalty Program Membership and Status Levels affect Service Customers' Choices?Mathies, C; Gudergan, S; Thyne, M; Deans, K; Gnoth, J
1-Jul-2013The Effects of Customer-Centric Marketing and Revenue Management on Travelers' ChoicesMathies, C; Gudergan, SP; Wang, PZ
2006Four essays on the integration of revenue management and customer-centric marketingMathies, C
Jan-2004Negotiation style measurement scale development and testing.Gudergan, S; Mathies, C; Kyngdon, A; Kozicki, S; Wiley, J; Thirkell, P
Jan-2007Revenue Management and Customer Centric Marketing - How Do They Influence Travellers' Choices?Mathies, C; Gudergan, S
Jan-2011The role of fairness in modelling customer choiceMathies, C; Gudergan, S
Jan-2006Yield management and recognition programs - how do they influence travellers' choices?Mathies, C; Louviere, JJ; Gudergan, S; Avlonitis, GJ; Papavassiliou, N; Papastathopoulou, P
Showing results 1 to 8 of 8
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