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Mathies, C
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Showing results 1 to 8 of 8
Issue Date
Title
Author(s)
Jan-2005
Demand effects of customer centric marketing and revenue management
Mathies, C
;
Gudergan, S
;
Purchase, S
Jan-2007
Do Loyalty Program Membership and Status Levels affect Service Customers' Choices?
Mathies, C
;
Gudergan, S
;
Thyne, M
;
Deans, K
;
Gnoth, J
1-Jul-2013
The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices
Mathies, C
;
Gudergan, SP
;
Wang, PZ
2006
Four essays on the integration of revenue management and customer-centric marketing
Mathies, C
Jan-2004
Negotiation style measurement scale development and testing.
Gudergan, S
;
Mathies, C
;
Kyngdon, A
;
Kozicki, S
;
Wiley, J
;
Thirkell, P
Jan-2007
Revenue Management and Customer Centric Marketing - How Do They Influence Travellers' Choices?
Mathies, C
;
Gudergan, S
Jan-2011
The role of fairness in modelling customer choice
Mathies, C
;
Gudergan, S
Jan-2006
Yield management and recognition programs - how do they influence travellers' choices?
Mathies, C
;
Louviere, JJ
;
Gudergan, S
;
Avlonitis, GJ
;
Papavassiliou, N
;
Papastathopoulou, P