Browsing by Author Mathies, C

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Showing results 1 to 8 of 8

Issue Date	Title	Author(s)
Jan-2005	Demand effects of customer centric marketing and revenue management	Mathies, C; Gudergan, S; Purchase, S
Jan-2007	Do Loyalty Program Membership and Status Levels affect Service Customers' Choices?	Mathies, C; Gudergan, S; Thyne, M; Deans, K; Gnoth, J
1-Jul-2013	The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices	Mathies, C; Gudergan, SP; Wang, PZ
2006	Four essays on the integration of revenue management and customer-centric marketing	Mathies, C
Jan-2004	Negotiation style measurement scale development and testing.	Gudergan, S; Mathies, C; Kyngdon, A; Kozicki, S; Wiley, J; Thirkell, P
Jan-2007	Revenue Management and Customer Centric Marketing - How Do They Influence Travellers' Choices?	Mathies, C; Gudergan, S
Jan-2011	The role of fairness in modelling customer choice	Mathies, C; Gudergan, S
Jan-2006	Yield management and recognition programs - how do they influence travellers' choices?	Mathies, C; Louviere, JJ; Gudergan, S; Avlonitis, GJ; Papavassiliou, N; Papastathopoulou, P

Showing results 1 to 8 of 8