Browsing byAuthorSood, SC
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2012-01 | 21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model? | Sood, SC; Pattinson, HM |
| 2004-01 | Cell marketing: next generation segmentation | Galloway, J; Sood, SC; Wiley, J; Thirkell, P |
| 2010 | Consumer archetype brand stories : theory and research on consumers' reports of interactions with brands and experiencing primal forces | Sood, SC |
| 2010-01 | GLOBAL TOURISM AND TRAVEL DISTRIBUTION: changes, impacts and opportunity for Australian tourism | Miller, K; Sood, SC; Kattiyapornpong, U; Woodbridge, M; McDonnell, IG |
| 2010-05-01 | Marketers expressing the future: Scenario planning for marketing action | Pattinson, HM; Sood, SC |
| 2012-01 | Public Sphere Dialogue in Online Newspapers and Social Spaces: The Nuclear Debate in Post Fukushima France | de La Poype, A; Sood, SC |
| 2016-01-01 | Storytelling-case archetype decoding and assignment manual (SCADAM) | Woodside, AG; Sood, SC |
| 2005-01 | Urban renewal in Asia-Pacific: A comparative analysis of "brainports" for Sydney and Kuala Lumpur | Sood, SC; Pattinson, HM; - |
