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Browsing byAuthorSood, SC

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Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2012-0121st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?Sood, SC; Pattinson, HM
2004-01Cell marketing: next generation segmentationGalloway, J; Sood, SC; Wiley, J; Thirkell, P
2010Consumer archetype brand stories : theory and research on consumers' reports of interactions with brands and experiencing primal forcesSood, SC
2010-01GLOBAL TOURISM AND TRAVEL DISTRIBUTION: changes, impacts and opportunity for Australian tourismMiller, K; Sood, SC; Kattiyapornpong, U; Woodbridge, M; McDonnell, IG
2010-05-01Marketers expressing the future: Scenario planning for marketing actionPattinson, HM; Sood, SC
2012-01Public Sphere Dialogue in Online Newspapers and Social Spaces: The Nuclear Debate in Post Fukushima Francede La Poype, A; Sood, SC
2016-01-01Storytelling-case archetype decoding and assignment manual (SCADAM)Woodside, AG; Sood, SC
2005-01Urban renewal in Asia-Pacific: A comparative analysis of "brainports" for Sydney and Kuala LumpurSood, SC; Pattinson, HM; -
Showing results 1 to 8 of 8
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